Disney Joins The Private Social Networking Craze With New Photo & Video Sharing App Called ?Story?

The latest to join the cadre of startups offering tools for more private sharing outside of Facebook’s massive footprint is not, in fact, another startup, but rather another media giant: Disney. Citing its “rich heritage in storytelling,” Disney’s Interactive division, best known for games, sites, and virtual worlds like “Where’s My Water?,” “Temple Run: Brave,” “Club?Penguin,” Disney.com, and more, today launched a personal, mobile memory maker simply called “Story.” The new app, which debuts first on iPhone, takes the photos and videos saved on your device, then automatically organizes them into sharable, but by default, private albums, which can also be personalized with captions, text, and with various themes and layouts. The albums’ content is also saved in iCloud, so it can be backed up and synced to other Apple devices. Separating a collection of photos into albums isn’t exactly a new trick – practically every photo management application today, including Apple’s own Photos app – allows for some level of organization. What makes Disney’s app a bit more cutting edge is the way it automatically organizes the content for you, based on the time and location of the photos and videos it finds. Though our saved digital memories have long since included time, date and location information, only more recently have we begun to see a steady stream of newer mobile applications which use that data for grouping photos or creating shared albums with friends. Color?was the big example standing out in everyone’s mind of how not to handle location-based photo albums, but others which followed including Flock, Cluster, Tracks, Flayvr, Moment.me, Everpix, and many more, have been experimenting to varying degrees in this space. But because of Story’s scrapbooking-esque annotation and customization features, it also shares a similarity to mobile photo book makers like Mosaic, SimplePrints and KeepShot, for example. Unfortunately, Story stops short of actually allowing you to order a printed book at the finish of your creation, though?Scott Gerlach, Senior Director of Engineering at Disney Interactive, says that’s something that’s “definitely” being considered for the future. “In our extensive usability testing of Story, we heard clearly from our users that they’d like to purchase high-quality printed materials for themselves and others,” he tells us, adding that the company is “absolutely looking at different options to help users share their stories.” Those options may even include other photo-based gifts, too. These extra options would likely be added

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